Grand Pacific Resorts set out to launch their own subscription service for users to enjoy a hassle free vacation club full of incredible perks and savings. This one-of-a-kind service opened up an entire new way to explore Southern California while staying at beautiful resorts.
Because this vacation club is very unique, creating wireframes allowed to us quickly explore areas of opportunity for highlighting information through structural hierarchy. We were able to discover ways of guiding the user to not only learn more about the product, but also explore the perks and benefits, learn more about the resorts and locations, and most importantly - sign up to become a member.
By creating a UI Kit, we were able to design a large-scale website with elements pre-designed in order to maintain a consistent user interface that scaled properly on all device sizes.
One of the larger challenges with creating a resort subscription resort service is presenting information with limited photography. Rather than flooding the site with stock imagery, we set out to utilize color and iconography to create a light and playful experience throughout the site.
Grand Pacific Vacation Club is a one-of-kind product, and with that meant designing a one-of-a-kind experience. By focusing on the core values of the product, we were able to create a unique experience for users to join a vacation club full of savings and perks on any device they use in a matter of seconds.
